Mizere yopanga ma robotiki idzathetsa kufunikira kwa mizere yopangira kutsogolo kapena kumbuyo, potero kuchepetsa kwambiri ndalama zogwirira ntchito.
Sweetgreen ikukonzekera kukhazikitsa malo odyera awiri omwe ali ndi mzere wopangira makina a Infinite Kitchen. Kuyambira pomwe idapeza Spyce mu 2021, lingaliro la magawo awiri othamanga tsiku lililonse lomwe lili ndi makina a robotic, kampaniyo yakhala ikugwira ntchito kuti idziwe nthawi komanso malo ogwiritsira ntchito chidacho, chomwe chimagwiritsa ntchito malamba otumizira kugawa ndendende zigawo za zosakaniza.
Sitolo yoyamba yokhala ndi mizere yopangira makina idzatsegulidwa Lachitatu ku Naperville, Illinois. Kitchen yachiwiri ya Infinity ikuyembekezeka kutsegulidwa kumapeto kwa chaka chino. Uku kudzakhala kukweza kwa malo odyera omwe alipo omwe angathandize kampaniyo kumvetsetsa momwe angagwirizanitse bwino dongosololi ndi malo omwe alipo kale.
"Tikukhulupirira kuti lingaliro latsopanoli loyendetsedwa ndi makina litha kupanga magwiridwe antchito omwe angatithandizire kukula mwachangu ndikupeza phindu lalikulu," atero a Jonathan Nyman omwe amalandila ndalama kotala loyamba la kampaniyo. "Ngakhale tikuyesabe ndikuphunzira, tikuyembekeza kuti Infinite Kitchen idzaphatikizidwe kwambiri ndi mapaipi athu."
Mzere wopanga ma robotiki udzakonzekeretsa 100% ya malamulo, kuchotsa kufunikira kwa mizere yopangira kutsogolo ndi kumbuyo. Pafupifupi theka la anthu ogwira ntchito m'malo odyera a Sweetgreen akupanga kapena kusonkhana, kutanthauza kuti dongosololi lidzamasula antchito kuti aziyang'ana kwambiri kutumikira makasitomala.
Infinite Kitchen ikuyembekezeredwa kuti ipereke kukula kwakukulu kwa mphamvu, zomwe Neman adanena zakhala "zoyang'ana" za Sweetgreen m'miyezi isanu ndi umodzi yapitayo. Kuwongolera kwa ogwira ntchito ndi ogwira ntchito, zida zophunzitsira bwino komanso dongosolo latsopano la utsogoleri lomwe limachotsa oyang'anira apakati awonjezera liwiro la ntchito. Mawonekedwe atsopano, kuphatikizapo masitolo oyambirira a curbside omwe adakhazikitsidwa chaka chatha, awonanso kuwonjezeka kwa ntchito.
"Pamene magawo athu ogwira ntchito komanso momwe ntchito zikuyendera zikuyenda bwino, timayang'ana kwambiri kukulitsa malire pamizere yathu yopanga digito," adatero Nieman. "Tinatha kuwonjezera mphamvu ndi 20 peresenti pagulu lonselo, zomwe zikutanthauza kuti 20 peresenti ya anthu omwe tinkawatumikira."
Kampaniyo ikuyesetsanso kuonjezera liwiro la ntchito pamzere wakutsogolo pomwe dziko likutsegulanso ndipo makasitomala ambiri amabwerera kumalo odyera.
"Pakhala kukula kwakukulu pamzere wakutsogolo, ndipo tikuyang'ananso kwambiri pakuwonjezera mphamvu pamzere wakutsogolo," adatero Nieman. "Makasitomala omwe amayamba ntchito zawo m'malesitilanti athu nthawi zambiri amalowa m'dongosolo lathu la digito ndikukhala makasitomala ofunika kwambiri kwa ife."
Kuti izi zitheke, kampaniyo yakhazikitsa posachedwa Sweetpass, pulogalamu yake yoyamba yokhulupirika m'zaka ziwiri. Mamembala amapeza mwayi wolandila mphotho ndi zovuta, komanso mwayi wopeza zinthu zatsopano zamndandanda ndi malonda ocheperako. Dongosolo la magawo awiriwa likuphatikizanso Sweetpass +, kulembetsa kwa $ 10 pamwezi komwe kumapereka mphotho kwa ogwiritsa ntchito okhulupirika ndi $3 kuchokera pamaoda atsiku ndi tsiku a Sweetgreen, chithandizo chamakasitomala choyambirira, zopindulitsa zotumizira, mwayi wogula mwachangu ndi zina zapadera.
"Kukhazikitsa kwathu kudayenda bwino kwambiri ndipo adayankhidwa bwino," adatero Niemann. "Tikukhulupirira kuti pulogalamuyi ili ndi mwayi wowonjezera phindu osati kokha chifukwa cha chindapusa chochepa cha umembala, komanso ndikukulitsa makasitomala athu pang'onopang'ono."
Anati Sweetgreen wawonetsa chidwi kwambiri pamitundu yonse yaulere komanso yolipira, yomwe imalola kusinthika kwakukulu komanso mapindu osinthika.
Iye anati: “Mmene tinamangira izo zinatichititsa kuti tizikondana kwambiri. "Titha kugwiritsa ntchito bwino ndalama pakutsatsa ndi kutsatsa komanso momwe tingakulitsire alendo pafupipafupi popanda kugwiritsa ntchito njira zofananira."
Kugulitsa kwapa digito kudapanga 61% ya ndalama za Sweetgreen mgawo loyamba, pafupifupi magawo awiri mwa atatu a malonda akuchokera kumayendedwe achindunji amtunduwo. Kupititsa patsogolo kutengera kwa digito kunabweretsa gawo lolimba, pomwe Sweetgreen imatumiza ndalama zamphamvu ndikuchepetsa zotayika zake. Zotsatirazi zimapatsa Neman chidaliro kuti kampaniyo ikhala yopindulitsa koyamba pofika 2024.
Malonda a kotala loyamba adakwera 22% mpaka $ 125.1 miliyoni, ndipo malonda omwewo adakwera 5%. Kukula kofananirako kunaphatikizanso kuwonjezereka kwa 2% kwamavoliyumu ndikupindula ndi kuwonjezeka kwa 3% kwamitengo yamamenyu yomwe idakhazikitsidwa mu Januware. Ndalama za kampani ya AUV zidakwera mpaka $ 2.9 miliyoni kuchokera $ 2.8 miliyoni mgawo loyamba la 2022.
Mphepete mwa malo odyera adakhalabe okhazikika pa 14%, kutsika kuchokera 13% chaka chapitacho. Kusintha kwa EBITDA kutayika kwa kotala kunali $ 6.7 miliyoni, kutsika kuchokera pa $ 17 miliyoni m'gawo loyamba la 2022. Kupatula zomwe zakhudzidwa ndi msonkho wa ogwira ntchito ku CARES Act woletsa ngongole, mipata ya malo odyera ikadakhala 12% komanso kutayika kwa EBITDA kosintha $13.6 miliyoni.
Zakudya, zakumwa ndi zonyamula katundu zidatenga 28% ya ndalama za kotala ndipo zinali 200 maziko apamwamba kuposa 2022. Kuwonjezekaku kudachitika chifukwa cha kusokonezeka kwa ma phukusi komwe kampani idakumana nayo koyambirira kwa chaka. Ndalama zogwirira ntchito ndi zofananira zidatenga 31% ya ndalama, kutsika ndi 200 kuyambira nthawi yomweyi chaka chatha.
Ndalama zonse za Sweetgreen ndi zoyang'anira kotala zinali $34.98 miliyoni, kutsika $15.3 miliyoni kuchokera chaka cham'mbuyo, chifukwa cha kuchepa kwa $7.9 miliyoni kwa chipukuta misozi chotengera magawo, kutsika kwa 5. $ 1 miliyoni pamapindu okhudzana ndi Ngongole ya Misonkho Yosungitsa Ogwira Ntchito ndi malipiro akuluakulu ndi mapindu. .
Zotsika mtengo, kuphatikiza mapindu okwera odyera, zidathandizira Sweetgreen kuchepetsa zotayika zake kufika $33.7 miliyoni kuchokera $49.7 miliyoni pachaka chapitacho.
Kuphatikiza pa kuwongolera dongosolo lake la utsogoleri, kampaniyo idalengeza koyambirira kwa chaka chino kuti ikutenga njira zoyendetsera ndalama, kuchepetsa ndalama zolipirira malo othandizira kuchokera pa $ 108 miliyoni mu 2022 mpaka $ 98 miliyoni mu 2023. Neman akuyembekeza kuti ndalama zogulira malo othandizira monga gawo la ndalama zikule 16-17% kwa chaka chonse, kuchokera pa 30% mu 2019.
"N'zosakayikitsa kuti kupitiriza kukonza bwino ntchito ya malo athu othandizira ndizofunikira kwambiri kwa gulu lathu loyang'anira," adatero. "Tipitilizabe kupanga malo othandizira ngati ndalama zowonjezera zibweretsa phindu lalikulu pazachuma."
Sweetgreen yatenganso njira yowonjezereka yowonjezera kupezeka kwake, kutsegula masitolo atsopano mofulumira ndikugogomezera "ubwino wochuluka" polowa m'misika yatsopano. Kampaniyo ikukonzekera kutsegula masitolo atsopano a 30-35 chaka chino, kuchokera ku masitolo a 39 otsegulidwa mu 2022. M'gawo loyamba, kampaniyo inatsegula malo odyera 12 ndikutseka atatu, kutha kotala ndi masitolo onse a 195. CFO Mitch Rebeck adati masitolo onse otsekedwa ali ndi masitolo oyandikana nawo omwe amapereka "chidziwitso chabwino kwa makasitomala ndi mamembala a gulu," kulola Sweetgreen kupindula posintha malonda kuchokera ku sitolo imodzi kupita ku ina.
Kuphatikiza pa kuchepetsa ndalama komanso kusamala kwambiri pakukula, Sweetgreen amawona pulogalamu yake yokhulupirika ngati chothandizira kukulitsa malonda ndikupeza phindu. Chothandizira china ndikupereka menyu yotakata.
Mkangano wachidule wazamalamulo ndi Chipotle Mexican Grill sunafooketse chiyembekezo cha Nieman pazamasamba aposachedwa kwambiri. Patangopita masiku ochepa kampaniyo itatulutsa Chipotle Chicken Burrito Bowl, yomwe idanenedwa ngati mbale yoyamba yopanda masamba, Chipotle adasumira mlandu wodzudzula saladiyo chifukwa chophwanya malamulo. Ochita nawo mpikisano mwachangu adachitapo kanthu mwachangu, ndipo Sweetgreen adasintha dzina lake kukhala Chicken + Chipotle Pepper Bowl.
Ngakhale atatulutsidwanso, mbale ya burrito idachita bwino kwambiri ndikupitilira zolinga zopezera makasitomala, kukhala imodzi mwazinthu zisanu zomwe zikuchita bwino kwambiri za Sweetgreen.
Niemann adati kampaniyo ili ndi "ndondomeko yolimba" yomwe imaphatikizapo kuyesa mbewu zathanzi ndi mapuloteni komanso kuyanjana ndi ophika otchuka. Zomata zapamwamba ndi gawo lina lokhazikika. Mtunduwu posachedwa watulutsa hummus ngati mbale yam'mbali ya mkate wa focaccia. Kampaniyo yawonjezeranso zakumwa zake ndi njira zatsopano za soda wathanzi ndikuwonjezera mchere watsopano wa chokoleti pazakudya zake zamchere.
"Ngakhale kuti ichi ndi chiyambi chabe, tikuwona kale kuwonjezeka kwa malipiro pafupifupi 25% m'masabata atatu oyambirira," adatero Neman. "Tikukhulupirira kuti mwayi wapambali upanga mwayi wina wofunikira kwa Sweetgreen m'zaka zikubwerazi."
Kalata yamakalata yamakalata kasanu pamlungu yomwe imakudziwitsani za nkhani zaposachedwa zamakampani komanso zatsopano patsambali.