Mizere yopanga ma robotiti imathetsa kufunika kwa mizere yopanga kutsogolo kapena yomaliza yomaliza, potero kuchepetsa ndalama.
Fweegren akukonzekera kukhazikitsa malo odyera awiri okhala ndi chitsamba chopanda kukhitchini. Popeza mwayi wake wa 2021 wa Spyce, kagulu kamene kanakhala ndi dongosolo lokhala ndi malo aboti, kampaniyo yakhala ikugwira ntchito kuti adziwe kuti ndi liti komanso komwe mungagwiritse ntchito chidacho, chomwe chimagwiritsa ntchito malamba ophatikizira a zosakaniza.
Sitolo yoyamba yokhala ndi mizere yopanga yokha itsegulidwa Lachitatu ku Naperville, Illinois. Khitchini yachiwiri ikuyembekezeka kutsegulidwa chaka chino. Uku kudzakhala kukonza malo odyera omwe alipo omwe angathandize kampani kumvetsetsa momwe angagwiritsire ntchito bwino madongosolo omwe ali mtsogolo.
"Tikukhulupirira kuti lingaliro latsopanoli limatha kupanga zothandiza zomwe zingatipangitse kukula msanga ndikukwaniritsa phindu lapamwamba," CEOHATAN NYMAN linatero panthawi yopeza ndalama. "Ngakhale tikuyesetsabe ndi kuphunzira, tikuyembekeza kukhitchini yopanda malire kuti iphatikizidwe pa mapaipi athu."
Chingwe chopanga cha Robotitic chidzakonza maoda 100%, kuthetsa kufunika kwa mizere yakutsogolo ndi yomaliza. Pafupifupi theka la ogwira ntchito mosiyanasiyana kwa malo odyera a Streagreen akupanga kapena pamsonkhano, kutanthauza kuti dongosololi lidzamasula ndodo kuti isamuyendere makasitomala.
Ktitchini yopanda malire ikuyembekezeka kupereka kukula kwakukulu, komwe neman adati inali "yolingalira" miyezi isanu ndi umodzi yapitayo. Kusintha kwa ogwira ntchito ndi ogwira ntchito, ogwirira ntchito adakweza zida zophunzitsira komanso zomwe zimapangitsa kuti ma oyang'anira apakati athetse kuthamanga kwa ntchito. Mamitundu atsopano, kuphatikiza malo oyamba ma curbs oyambitsidwa chaka chatha, awonanso kuchuluka kwa zomwe mwapanga.
"Popeza malo athu ogwira ntchito pantchito komanso ogwirira ntchito azolowera, timayang'aniridwa kwambiri kuwonjezera malire pa mizere yathu yopanga digito. "Tinatha kuwonjezera luso la 20 peresenti kudutsa zombo zonse, zomwe tinkatanthawuza anthu ambiri peresenti."
Kampaniyo ikugwiranso ntchito kuti iwonjezere kuthamanga kwa mizere yakutsogolo monga dziko lapansi likubwezeretsa ndipo makasitomala ambiri amabwerera ku malo odyera.
Nieman anati: "Pakhala pali akulu kwambiri pamzere wakutsogolo, ndipo timayang'ananso kwambiri pamzere wakutsogolo." "Makasitomala omwe amayambitsa ntchito zawo m'malo athu odyera nthawi zambiri amalowetsa chilengedwe chathu ndikukhala makasitomala athu ofunika kwambiri."
Kuti izi zitheke, kampaniyo posachedwa ija idayambitsa mchere wokhulupirika, pulogalamu yake yoyamba kukhulupirika pazaka ziwiri. Mamembala amapeza mphoto ndi zovuta, komanso mwayi wopeza zinthu zatsopano za menyu. Makonzedwe awiriwa amaphatikizanso wokoma mtima +, kulembetsa kwa $ 10 mwezi womwewo amapereka mphotho zokhulupirika ndi $ 3 kuchokera ku madongosolo a Clockgreen, makasitomala otumizira, mwayi woyambirira wa malonda ndi zinthu zina zokha.
Niemann anati: "Kukhazikitsa kwathu kunapita bwino ndipo tinayankha kwambiri." "Tikukhulupirira kuti pulogalamuyi ili ndi mwayi wowonjezera phindu osati kudzera mu chindapusa cha umembala, komanso ndikukulitsa pang'onopang'ono makasitomala athu."
Anatero Florgren awonetsa chidwi champhamvu pa mtundu waulere komanso wolipidwa, womwe wonse umaloleza phindu lochulukirapo komanso lopindulitsa.
Iye anati: "Momwe tidamangirira Zinkatipatsa ife kuchitika pafupipafupi," adatero. "Titha kugwiritsa ntchito ndalama moyenera kutsatsa ndi kutsatsa komanso momwe mungachulere pafupipafupi alendo osagwiritsa ntchito kukula kwa kukula kokha."
Kugulitsa kwa digito kuwerengera 61% ya ndalama za Flotgreen mu kotala koyamba, ndipo pafupifupi magawo awiri mwa atatu a malonda omwe akuchokera ku njira zachitetezo cha Brand. Kuthamangitsa digito kukhazikitsidwa kotala, ndi okonzanso ntchito amphamvu ndikuchepetsa kutaya kwake. Zotsatira zake zimapereka chidaliro cha neman kuthekera kwa kampani kukhala lopindulitsa kwa nthawi yoyamba pofika 2024.
Kugulitsa kotala koyamba kunakwera 22% mpaka $ 125.1 miliyoni, ndi kugulitsa malo osungirako chimodzimodzi 5%. Kukula kofananira kunaphatikizapo kuchuluka kwa 2% mu kuchuluka kwa masinthidwe ndikupindula ndi kuchuluka kwa 3% mumitengo ya menyu yomwe idakhazikitsidwa mu Januware. Ndalama za kampaniyo zimachulukitsa mpaka $ 2.9 miliyoni kuchokera $ 2.8 miliyoni mu kotala la 2022.
Margins odyera amakhala okhazikika pa 14%, pansi kuchokera 13% chaka chapitacho. Kuchepetsa kwa Ebibda kwa kotala kunali $ 6.7 miliyoni, pansi kuchokera $ 17 miliyoni mu kotala la ntchito ya 202 miliyoni.
Chakudya, zakumwa zonyamula ndalama zomwe zimawerengedwa 28% za ndalama za kotala ndipo zinali zopingasa kuposa 2022. Kuwonjezeka kumachitika chifukwa cha kusokonekera komwe kampaniyo idakumana ndi chaka chimodzi. Ndalama zogwirira ntchito komanso zokhudzana ndi 31% za ndalama, pansi 200 kuchokera nthawi imodzi.
Ndalama zopatsa chidwi ndi zowongolera za kotala zinali $ 34.98 miliyoni, pansi $ 15,3 miliyoni kuchokera pachaka, chifukwa cha malipiro osungirako ntchito ndi maubwino. .
Mtengo wotsika, wophatikizidwa ndi phindu lapamwamba, adathandizira sologreen kudula kutayika kwake mpaka $ 33.7 miliyoni kuchokera $ 49.7 miliyoni pachaka chapitacho.
Kuphatikiza pa kukhazikitsa mbiri yake ya utsogoleri, kampaniyo idalengeza koyambirira kwa chaka chino kuti ikugwiritsa ntchito ndalama zogulira mitengo kuchokera pa $ 108 miliyoni mu 2023.
"Sitikukayikira kuti kupitiriza kupititsa patsogolo kugwiritsa ntchito bwino ntchito yathu yothandizira ndikufunika kwambiri ku gulu lathu loyang'anira," adatero. "Tipitiliza kukulitsa malo othandizira ngati ndalama zambiri zimabweretsa kubwerera kwathu."
Wokomanso wachitanso njira yambiri yolankhulirana kwambiri yowonjezerapo kukhalapo kwake, kutsegula masitolo atsopano pang'ono pang'ono ndikugogomeza "mtundu wambiri" polowa m'misika yatsopano. Kampaniyo ikukonzekera kutsegula masitolo 30-35 chaka chino, kuchokera ku masitolo 39 omwe adatsegulidwa mu 2022. Mu kotala loyamba, kampaniyo idatsegula magawo atatu, ndikutseka kotala ndi ma 195. CFO Micch Rebeck ananena kuti onse ogulitsa ali ndi masitolo oyandikana nawo omwe amapereka "zokumana nazo zabwino kwa makasitomala ndi mamembala abwino kwa makasitomala ndi mamembala," omwe amalola okonza malonda kuchokera ku malo ogulitsira.
Kuphatikiza pa kudula mitengo komanso kuyanjana kwambiri ndi kukula, okonzanso amawona pulogalamu yake yokhulupirika ngati chothandizira pakugulitsa ndi kukwaniritsa phindu. Chothandizira china chikupereka mndandanda wowonjezera.
Mtsutso wachidule wokhala ndi Chipotle Mexico Kudya Nieman kukhala ndi chiyembekezo cha Nieman zokhudzana ndi mndandanda wazomwe zaposachedwa. Patatha masiku angapo kampaniyo itatulutsa nkhumba ya Chipotle Ochita nawo mpikisano wamba msanga, ndipo wokoma mtima adasintha dzina lazinthuzo ku nkhuku + Chipotle kawul.
Ngakhale atakhala ndi resrand yokhazikitsidwa ndi pambuyo pake, mbale ya Burtio idakalipobe ndikupitilira zolinga zopeza za makasitomala, zimakhala imodzi mwazinthu zisanu zapamwamba kwambiri.
Niemann adati kampaniyo ili ndi "pulani yokhazikika" yomwe imaphatikizapo kuyesa mbewu ndi mapuloteni ndi matebulo ophatikizika ndi ochita masewera olimbitsa thupi. Zojambula zapamwamba ndi gawo lina lomwe likuyang'ana. Mtundu wa posachedwapa watulutsa hummus ngati mbale yoyang'ana mkate pang'ono. Kampaniyo yawonjezera zopereka zake zopereka ndi zosankha zatsopano za soda ndikuwonjezera mchere watsopano wa chokoleti ku menyu.
"Ngakhale izi ndi chiyambi chabe, tikuwona kale zowonjezereka za ndalama za pafupifupi 25% mu masabata atatu oyamba kukhazikitsa," Neman adatero. "Tikhulupirira kuti matupi a Margin apanga mwayi wina wofunikira kwa wokoma kwambiri m'zaka zikubwerazi."
Nkhani yaimelo isanu yomwe imakupangitsani kukhala pachibwenzi ndi nkhani zaposachedwa komanso zatsopano patsamba.