GENEVA, Dec. 6, 2022 /PRNewswire/ - Firmenich, kampani yayikulu kwambiri padziko lonse lapansi yazabwino komanso zonunkhira, ndiwokonzeka kulengeza kutulutsidwa kwa zipatso za dragon 2023 zokometsera, kukondwerera chikhumbo cha ogula chazinthu zatsopano zosangalatsa komanso kukoma kolimba mtima, kosangalatsa.
"Izi ndi 11th Flavour of the Year, zomwe makasitomala athu amayembekezera chaka chilichonse.Kulimba mtima kwa Dragon fruit ndi chisankho chabwino pamene tikuyamba chaka chosangalatsa cha kusintha, "atero a Maurizio Clementi, Purezidenti wanthawi yayitali, gawo la Firmenich's Taste & Beyond. "Izi ndi 11th Flavour of the Year, zomwe makasitomala athu amayembekezera chaka chilichonse.Kulimba mtima kwa Dragon fruit ndi chisankho chabwino pamene tikuyamba chaka chosangalatsa cha kusintha, "atero a Maurizio Clementi, Purezidenti wanthawi yayitali, gawo la Firmenich's Taste & Beyond.“Aka ndi fungo la 11 la chaka limene makasitomala athu amayembekezera chaka chilichonse.Kuwala kolimba mtima kwa zipatso za chinjoka ndiye chisankho chabwino kwambiri tikamalowa m'chaka chosangalatsa chakusintha," adatero Purezidenti Maurizio Clementi.Подразделение Firmenich Taste & Beyond. Gawo la Firmenich Taste & Beyond.“Uwu ndi fungo lathu lonunkhira la 11 lapachaka lomwe makasitomala athu amayembekezera chaka chilichonse.Kuwala kolimba mtima kwa zipatso za chinjoka ndiye chisankho chabwino kwambiri tikamalowa m'chaka chosangalatsa chakusintha," adatero Purezidenti Maurizio Clementi.芬美意的Taste & Beyond 部门. Kulawa & Kupitirira 部门. Подразделение Firmenich Taste & Beyond. Gawo la Firmenich Taste & Beyond."Kafukufuku wathu wathunthu wa anthu awonetsa kusintha kwakukulu pakukhala ndi moyo wabwino komanso kusasunthika pazakudya ndi zakumwa, komanso kuwonekera kwa zoyembekeza zapamwamba.Chifukwa zonse zomwe timachita zimachokera ku chilengedwe komanso kulemekeza kumvetsetsa kwakukulu kwa ogula, zomwe zinatilimbikitsa kusankha fungo la chaka lomwe limachita zonsezi. "
Kwa chaka chachiwiri motsatizana, Firmenich ndi Pantone® adalowa mumgwirizano wamalingaliro.Akuluakulu amitundu yapadziko lonse atulutsa PANTONE® 18-1750 Viva Magenta™, Colour of the Year 2023, yomwe ikufotokozedwa ngati "mtundu wopanda mantha, wowoneka bwino womwe kunyezimira kwake kumalimbikitsa chiyembekezo ndi chisangalalo." Mikel Cirkus, Global Creative Director for Taste & Beyond adati: "Monga momwe Pantone's Colour of the Year imatengera mitu yomwe ikubwera padziko lonse lapansi, kusankha kwathu kwa Flavour of the Year kumatero pomasulira ma signature atsopano kukhala omveka bwino. zokumana nazo.Kusankha kwathu kwa 2023 kwa zipatso za chinjoka kumawonetsa chidwi cha ogula padziko lonse lapansi ndikulakalaka zatsopano kapena zachilendo zikafika pazosakaniza ndi kukoma. " Mikel Cirkus, Global Creative Director for Taste & Beyond adati: "Monga momwe Pantone's Colour of the Year imatengera mitu yomwe ikubwera padziko lonse lapansi, kusankha kwathu kwa Flavour of the Year kumatero pomasulira ma signature atsopano kukhala omveka bwino. zokumana nazo.Kusankha kwathu kwa 2023 kwa zipatso za chinjoka kumawonetsa chidwi cha ogula padziko lonse lapansi ndikulakalaka zatsopano kapena zachilendo zikafika pazosakaniza ndi kukoma. " Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Pantone отражает новые тему, как цвет года наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсорные ощущения. Mikel Circus, Global Creative Director ku Taste & Beyond, adati: "Monga momwe Pantone's Color of the Year ikuwonetsera mitu yatsopano yomwe ikuchitika padziko lonse lapansi, kusankha kwathu kwa Fragrance of the Year kumachita izi pomasulira zatsopano kukhala zokumana nazo zabwino.Kusankhidwa kwathu kwa dragon fruit mu 2023 kumawonetsa kukoma kwachangu kwa ogula padziko lonse lapansi komanso chikhumbo chawo chatsopano kapena chachilendo pankhani ya zosakaniza ndi kukoma. ” Kulawa ndi Kupitirira味的方式是将新信号转化為积极的感官经验。我們2023 年选择的火龙果反映了全球消费者越來越喜欢冒险的口味，以及在成分和口味方面对新奇或异国的情。” Taste & Beyond 总监 总监 总监 mikel cirkus 表示 : 正 如 pantone 的 年度 捕捉 了 我們 周围 世界 周围 世界 一风味 的 方式 将 新 信号 积极 的经验。 我们 2023 年 选择 的 火龙 火龙 龙龙龙龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龫 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龫 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龫 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 Микель Циркус, глобальный креативный директор Kulawa & Beyond, сказал: «Точно так же, как Цвет года Pantone отражает новые темкые , как Цвет года Pantone Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. Mikel Circus, Global Creative Director ku Taste & Beyond, anati: "Monga momwe Pantone's Color of the Year ikuwonetsera mitu yatsopano padziko lapansi, timasankha Fungo la Chaka m'njira yomwe imamasulira zatsopano kukhala zokumana nazo zabwino.Zotsatira zathu za 2023 Fire Dragon Choice Choice zikuwonetsa zokonda zomwe zimachulukirachulukira za ogula padziko lonse lapansi komanso chikhumbo chawo chokhala ndi zachilendo kapena zachilendo pankhani ya zosakaniza ndi zokometsera. ”
Jeff Schmoyer, Mtsogoleri wa Global Human Insights, Firmenich, adati: "Kukoma kwamphamvu kwa chinjoka kumabweretsa mwayi wopatsa Firmenich luso lapadera komanso ukadaulo wake kuti apange luso lolimba mtima, lozama komanso losokoneza bongo kwa Savory wawo wolimba mtima. zosakaniza zatsopano zokometsera. "
Imachokera ku Central America, komwe imadziwika kuti dragon fruit, dragon fruit imakula bwino m'madera otentha ndi otentha padziko lonse lapansi, ndipo zamkati zake zimakhala ndi antioxidants ndi calcium.Dragon fruit imakula kuchokera ku kukwera kwa cacti, zomwe zimapangitsa kuti ikhale yopirira chilala komanso madzi otsika, zomwe zimangofunika kotala la madzi zomwe zimafunikira kuti zikule poyerekeza ndi mapeyala.
Mofanana ndi cholengedwa chongopeka chimene chinachitcha dzina, chinjokacho chili ndi maonekedwe oipa kwambiri, okhala ndi zikopa za mamba kuyambira pachikasu chamoto kufika pa chibakuwa chozama.Komabe, kukoma kwake kosawoneka bwino kumatsutsana ndi zida zake zazikulu.Dragon fruit imabwera m'mitundu ingapo yomwe imasiyana mtundu ndi kakomedwe, kuchokera ku vwende wofewa ndi zipatso za kiwi kupita ku zipatso zotsekemera, zokometsedwa ndi beet.
Pogwiritsa ntchito luso lake lotsogola la Human Insights, gulu lolosera la Firmenich's Trenz™ lidapeza kuti pafupifupi mzinda waukulu uliwonse padziko lapansi wakula pambuyo pa COVID-19 chinjoka.Ngakhale zipatso zachilendo nthawi zonse zimakhala zotchuka m'misika yama niche, zikuyamba kuwoneka mochulukirachulukira m'misika yosiyanasiyana ndi malo ogulitsa zakudya, komanso muzinthu zochokera ku timadziti tadzidzidzi komanso ma smoothies kupita kumitundu yocheperako monga tiyi ndi chakudya chophika.
Zonsezi ndi gawo la zaka khumi za kulimba mtima ndi kupezeka kwa zakudya ndi zakumwa, malinga ndi Mikel Circus.Mliriwu wafulumizitsa mayendedwe amtunduwu, ndikupangitsa kuchuluka kwa ogula komanso kukulitsa zokonda za zokometsera zatsopano. Makamaka, ndalama zogulira zonunkhira & zokometsera kunyumba zidakula 27% CAGR[1], Trenz™ yapeza. Makamaka, ndalama zogulira zonunkhira & zokometsera kunyumba zidakula 27% CAGR[1], Trenz™ yapeza.Chodabwitsa n'chakuti, ndalama zogulira zonunkhira ndi zokometsera kunyumba zawonjezeka ndi 27% pachaka[1], Trenz™ inapeza.Makamaka, Trenz™ idapeza kuti kugwiritsa ntchito zokometsera zam'nyumba ndi zokometsera kukukula pa CAGR ya 27%[1]. Zatsopano zatsopano zatsatira, zonena zapa paketi monga "zolimba mtima" ndi "zachilendo" zakwera ndi 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu kapena inayi pazogulitsa zomwe zikupitilira 25% yazakudya zonse & Chakumwa chinayambika. Zatsopano zatsopano zatsatira, zonena zapa paketi monga "zolimba mtima" ndi "zachilendo" zakwera ndi 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu kapena inayi pazogulitsa zomwe zikupitilira 25% yazakudya zonse & Chakumwa chinayambika.Zatsatiridwa zatsopano zazinthu, zokhala ndi zonena zonyamula monga "zolimba mtima" ndi "zachilendo" zakwera 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu ndi inayi pazogulitsa tsopano kumapanga zoposa 25% yazakudya zonse ndi golosale. .zakudya.Kuthamanga zakumwa.Zatsopano zatsopano zimatsatira, zonena zonyamula monga "zamafuta" ndi "zachilendo" zakwera 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu ya kununkhira kwamitundu itatu muzogulitsa tsopano kwaposa zakudya zonse.25% ya zakumwa ndi zakudya zalembedwa.
Kafukufuku wodziwika bwino wa Firmenich wa Emotions360 adapereka chidziwitso chachiwiri.Kafukufuku wozama wovomerezeka wa zosakaniza zachilengedwe akuwonetsa kuti anthu amakonda kwambiri chinjoka.Ndipotu, kufufuza kwaposachedwapa kwa Emotions360 kwa ogula 18,670 m’maiko asanu ndi atatu kunasonyeza kuti 88 peresenti ya ogula amvapo za dragon fruit ndipo 56 peresenti anayeserapo.M'malingaliro a ogula, chinjoka cha chinjoka chimalumikizidwa ndi ziganizo monga molimba mtima, zachilendo, zosangalatsa, zochititsa chidwi komanso zosangalatsa.Poganizira mayanjano abwinowa, n'zosadabwitsa kuti ogula omwewo amalemba dragonfruit ngati imodzi mwa 90% ya zosakaniza zonse zomwe zikhoza kukhala zodziwika bwino mtsogolomu.
Monga momwe dragon fruit ikuyaka m'mabala a juwisi, m'misika, ndi ogulitsa m'misewu padziko lonse lapansi, dziko la Food & Beverage lomwe linali ndi phukusi lidali lochedwa kupanga zatsopano mozungulira izi. Monga momwe dragon fruit ikuyaka m'mabala a juwisi, m'misika, ndi ogulitsa m'misewu padziko lonse lapansi, dziko la Food & Beverage lomwe linali ndi phukusi lidali lochedwa kupanga zatsopano mozungulira izi.Ngakhale dragon fruit ndi yotchuka m'mabala a juwisi, m'misika ndi ogulitsa m'misewu padziko lonse lapansi, dziko lazakudya ndi zakumwa zopakidwa poyamba lidachedwa kupanga zatsopano mogwirizana ndi izi.Ngakhale kuti dragon fruit inkadziwika kwambiri m’mabala a juwisi, m’misika, ndi ogulitsa m’misewu padziko lonse lapansi, makampani opanga zakudya ndi zakumwa anachedwa kutulukira zinthu zatsopano mogwirizana ndi zimenezi poyamba.Komabe, izi zikusintha ndipo zigawo zonse tsopano zikufulumizitsa kukhazikitsidwa kwa zinthu zomwe zili ndi zonena za dragon fruit.M'malo mwake, kugwiritsa ntchito zipatso za dragon mu CPGs (Consumer Packaged Goods) kukukula mwachangu muzakudya kuposa zakumwa, komwe nthawi zambiri zatsopano zimabwera koyamba.
Jeff Schmoyer, Global Head of Human Insights, Firmenich, anati: "Dragonfruit ikhoza kukhala kukoma kwa zipatso 'kosowa' kwa mtundu wa CPG wa zakudya ndi zakumwa, koma sikusowanso kwa ogula.chimodzi mwazinthu zomwe zikukula mwachangu zomwe tazitsatira m'zaka zaposachedwa.Chifukwa cha kuchepa kwapang'onopang'ono komanso kukula kwachangu, uku ndiye kusankha kwathu kolimba mtima kwapachaka mpaka pano malinga ndi zoneneratu.ku vuto la kuzindikira kukoma kwa chinjoka.Kafukufuku wathu wa ogula akuwonetsa kuti zipatso zimatha kudabwitsa nthawi zina chifukwa zilibe mawonekedwe ake onunkhira kuti agwirizane ndi mawonekedwe ake.M’malo mwake, kukoma kwake n’kopepuka, kotsitsimula, kokoma, kokoma.”
"Pachifukwa ichi, Firmenich amakhulupirira kuti zokometsera zake zidzathandiza kwambiri kukulitsa kukoma ndi kusangalatsa kwa dragonfruit ndi zokometsera zina," akumaliza Schmoyer.
Firmenich ndi kampani yayikulu kwambiri padziko lonse lapansi yamafuta onunkhira komanso onunkhira omwe adakhazikitsidwa ku Geneva, Switzerland mu 1895 ndipo ali ndi mbiri yazaka 127 yabizinesi yamabanja.Firmenich ndi kampani yotsogola ya B2B yomwe imagwira ntchito pa kafukufuku, chilengedwe, kupanga ndi kugulitsa mafuta onunkhira, zonunkhira ndi zosakaniza.Wodziwika chifukwa cha kafukufuku wake wapadziko lonse lapansi, waluso komanso utsogoleri wokhazikika, Firmenich imapatsa makasitomala maphikidwe apamwamba kwambiri, zosakaniza zapamwamba kwambiri komanso luso.Firmenich ili ndi chiwongola dzanja chapachaka cha CHF 4.7 biliyoni kumapeto kwa Juni 2022. .Kuti mumve zambiri za Firmenich, chonde pitani www.firmenich.com.
Pantone imapereka chiyankhulo chodziwika bwino chomwe chimathandizira opanga ndi opanga kupanga zisankho zofunika zamitundu pagawo lililonse la kayendedwe ka ntchito.Opanga ndi opanga opitilira 10 miliyoni padziko lonse lapansi amadalira zinthu ndi ntchito za Pantone kuti zithandizire kutanthauzira, kulumikizana ndi kuwongolera utoto kuyambira kudzoza mpaka kukhazikitsidwa pogwiritsa ntchito ukadaulo wa X-Rite wotsogola pazithunzi, mafashoni ndi kapangidwe kazinthu.Pantone Standard imaphatikizapo mitundu ya digito ndi yakuthupi ndi zida zoyendetsera ntchito.Pantone Colour Institute™ imapereka mitundu yosinthira makonda, upangiri wamtundu ndi upangiri wamtundu wazinthu, komanso zolosera zam'mbuyo kuphatikiza Pantone Colour of the Year, malipoti amtundu wa runway, psychology yamitundu ndi zina zambiri.Ziphatso za Pantone B2B zimaphatikizira makina amtundu wa Pantone muzinthu ndi ntchito zosiyanasiyana, kulola omwe ali ndi zilolezo kuti azilankhulana ndikutulutsanso zikhalidwe zotsimikizika za Pantone ndikuwongolera magwiridwe antchito a ogwiritsa ntchito.Pantone Lifestyle imabweretsa pamodzi mitundu ndi mapangidwe a zovala, nyumba ndi zina.Pitani ku www.pantone.com kuti mudziwe zambiri ndikulumikizana ndi Pantone pa Instagram, Facebook, Pinterest ndi LinkedIn.