GENEVA, Dec. 6, 2022 /PRNewswire/ - Firmenich, kampani yayikulu kwambiri padziko lonse lapansi yazabwino komanso zonunkhira, ndiwokonzeka kulengeza kutulutsidwa kwa zipatso za dragon 2023 zokometsera, kukondwerera chikhumbo cha ogula chazinthu zatsopano zosangalatsa komanso kukoma kolimba mtima, kosangalatsa.
"Izi ndi chizindikiro chathu cha 11th Flavour of the Year, zomwe makasitomala athu akhala akuyembekezera chaka chilichonse. Kugwedezeka kolimba kwa Dragon fruit ndi chisankho chabwino pamene tikuyamba chaka chosangalatsa cha kusintha," adatero Maurizio Clementi, ad interim President, Firmenich's Taste & Beyond division. "Izi ndi chizindikiro chathu cha 11th Flavour of the Year, zomwe makasitomala athu akhala akuyembekezera chaka chilichonse. Kugwedezeka kolimba kwa Dragon fruit ndi chisankho chabwino pamene tikuyamba chaka chosangalatsa cha kusintha," adatero Maurizio Clementi, ad interim President, Firmenich's Taste & Beyond division."Ichi ndi fungo la 11 la chaka chomwe makasitomala athu amayembekezera chaka chilichonse. Kuwala kolimba mtima kwa chinjoka cha chinjoka ndi chisankho chabwino pamene tikulowa m'chaka chosangalatsa cha kusintha, "anatero Purezidenti Maurizio Clementi.Подразделение Firmenich Taste & Beyond. Gawo la Firmenich Taste & Beyond."Izi ndi zonunkhira zathu zapachaka za 11 zomwe makasitomala athu akuyembekezera chaka chilichonse. Kuwala kolimba mtima kwa chinjoka cha chinjoka ndi chisankho chabwino pamene tikulowa m'chaka chosangalatsa cha kusintha," adatero Pulezidenti Maurizio Clementi.芬美意的Taste & Beyond 部门. Kulawa & Kupitirira 部门. Подразделение Firmenich Taste & Beyond. Gawo la Firmenich Taste & Beyond."Kafukufuku wathu wathunthu wa anthu awonetsa kusintha kwakukulu pakukhala ndi moyo wabwino komanso kukhazikika pazakudya ndi zakumwa, komanso kuwonekera kwa zoyembekeza zapamwamba." Chifukwa chilichonse chomwe timachita chimachokera ku chilengedwe komanso kulemekeza kumvetsetsa kwakukulu kwa ogula, zomwe zidatilimbikitsa kusankha fungo la chaka lomwe limachita zonse ziwiri. "
Kwa chaka chachiwiri motsatizana, Firmenich ndi Pantone® adalowa mumgwirizano wamalingaliro. Akuluakulu amitundu yapadziko lonse atulutsa PANTONE® 18-1750 Viva Magenta™, Colour of the Year 2023, yomwe ikufotokozedwa ngati "mtundu wopanda mantha, wowoneka bwino womwe kunyezimira kwake kumalimbikitsa chiyembekezo ndi chisangalalo." Mikel Cirkus, Global Creative Director for Taste & Beyond adati: "Mofanana ndi momwe Pantone's Colour of the Year imatengera mitu yomwe ikubwera padziko lonse lapansi, kusankha kwathu kwa Flavour of the Year kumatero pomasulira zizindikiro zatsopano kukhala zokumana nazo zabwino. kulawa.” Mikel Cirkus, Global Creative Director for Taste & Beyond adati: "Mofanana ndi momwe Pantone's Colour of the Year imatengera mitu yomwe ikubwera padziko lonse lapansi, kusankha kwathu kwa Flavour of the Year kumatero pomasulira zizindikiro zatsopano kukhala zokumana nazo zabwino. kulawa.” Микель Циркус, глобальный креативный директор Taste & Beyond, сказал: «Poдобно тому, как цвет года Pantone отражает новые еблуе темвы, как цвет года Pantone нас, наш выбор аромата года делает это путем преобразования новых сигналов в положительные сенсорные ощущения. Mikel Circus, Global Creative Director ku Taste & Beyond, adati: "Monga momwe Pantone's Color of the Year ikuwonetsera mitu yatsopano yomwe ikuchitika padziko lonse lapansi, kusankha kwathu kwa Fragrance of the Year kumachita izi pomasulira zatsopano kukhala zokumana nazo zabwino.Kusankhidwa kwathu kwa dragon fruit mu 2023 kumawonetsa kukoma kwachangu kwa ogula padziko lonse lapansi komanso chikhumbo chawo chatsopano kapena chachilendo pankhani ya zosakaniza ndi kukoma. ” Taste & Beyond 全球创意总监Mikel Cirkus 表示:"正如Pantone的年度色彩捕捉了我們周围世界中新兴的主题一樣，我們选择年度风味的方式是将新信号转化為积极的感官经验。我們2023年选择的火龙果反映了全球消费者越來越喜欢冒险的口味，以及在成分和口味方面对新奇或异国情调的渴望。” Taste & Beyond 总监 总监 总监 mikel cirkus 表示 : 正 如 pantone 的 年度 捕捉 了 我們 周围 世界 一时 一年度 风味 的 方式 将 新 信号 积极 的经验。 我们 2023 年 选择的 火龙龙龙龙火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙 火龙火龙 火龙 火龙A “ Микель Циркус, глобальный креативный директор Kulawa & Beyond, сказал: «Точно так же, как Цвет года Pantone отражает новые темкри , выбираем Аромат года таким образом, чтобы превращать новые сигналы в положительные сенсорные ощущения. Mikel Circus, Global Creative Director ku Taste & Beyond, anati: "Monga momwe Pantone's Color of the Year ikuwonetsera mitu yatsopano padziko lapansi, timasankha Fungo la Chaka m'njira yomwe imamasulira zatsopano kukhala zokumana nazo zabwino.Zotsatira zathu za 2023 Fire Dragon Choice Choice zikuwonetsa zokonda zomwe zimachulukirachulukira za ogula padziko lonse lapansi komanso chikhumbo chawo chokhala ndi zachilendo kapena zachilendo pankhani ya zosakaniza ndi zokometsera. ”
Jeff Schmoyer, Mtsogoleri wa Global Human Insights, Firmenich, adati: "Kukoma kwamphamvu kwa chinjoka kumapereka mwayi wabwino kwambiri wobweretsa luso lapadera la Firmenich kuti apange luso lolimba mtima, lozama komanso losokoneza pa Savory yawo yolimba mtima imapereka chinsalu chabwino cha zosakaniza zatsopano."
Imachokera ku Central America, komwe imadziwika kuti dragon fruit, dragon fruit imakula bwino m'madera otentha ndi otentha padziko lonse lapansi, ndipo zamkati zake zimakhala ndi antioxidants ndi calcium. Dragon fruit imakula kuchokera ku kukwera kwa cacti, zomwe zimapangitsa kuti ikhale yopirira chilala komanso madzi otsika, zomwe zimangofunika kotala la madzi zomwe zimafunikira kuti zikule poyerekeza ndi mapeyala.
Mofanana ndi cholengedwa chongopeka chimene chinachitcha dzina, chinjokacho chili ndi maonekedwe oipa kwambiri, okhala ndi zikopa za mamba kuyambira pachikasu chamoto kufika pa chibakuwa chozama. Komabe, kukoma kwake kosawoneka bwino kumatsutsana ndi zida zake zazikulu. Dragon fruit imabwera m'mitundu ingapo yomwe imasiyana mtundu ndi kakomedwe, kuchokera ku vwende wofewa ndi zipatso za kiwi kupita ku zipatso zotsekemera, zokometsedwa ndi beet.
Pogwiritsa ntchito luso lake lotsogola la Human Insights, gulu lolosera za Trenz ™ la Firmenich lidapeza kuti pafupifupi mzinda waukulu uliwonse padziko lapansi wakula pambuyo pa COVID-19 chinjoka. Ngakhale zipatso zachilendo nthawi zonse zimakhala zotchuka m'misika yama niche, zikuyamba kuwoneka mochulukirachulukira m'misika yosiyanasiyana ndi malo ogulitsa zakudya, komanso muzinthu zochokera ku timadziti tadzidzidzi komanso ma smoothies kupita kumitundu yocheperako monga tiyi ndi chakudya chophika.
Zonsezi ndi gawo la zaka khumi za kulimba mtima ndi kupezeka kwa zakudya ndi zakumwa, malinga ndi Mikel Circus. Mliriwu wafulumizitsa mayendedwe amtunduwu, ndikupangitsa kuchuluka kwa ogula komanso kukulitsa zokonda za zokometsera zatsopano. Makamaka, ndalama zogulira zonunkhira & zokometsera kunyumba zidakula 27% CAGR[1], Trenz™ yapeza. Makamaka, ndalama zogulira zonunkhira & zokometsera kunyumba zidakula 27% CAGR[1], Trenz™ yapeza.Chodabwitsa n'chakuti, ndalama zogulira zonunkhira ndi zokometsera kunyumba zawonjezeka ndi 27% pachaka[1], Trenz™ inapeza.Makamaka, Trenz™ idapeza kuti kugwiritsa ntchito zokometsera zam'nyumba ndi zokometsera kukukula pa CAGR ya 27%[1]. Zatsopano zatsopano zatsatira, zonena zapa paketi monga "zolimba mtima" ndi "zachilendo" zakwera ndi 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu kapena inayi muzogulitsa zomwe zayamba kupitilira 25% yazoyambitsa zonse za Chakudya & Chakumwa. Zatsopano zatsopano zatsatira, zonena zapa paketi monga "zolimba mtima" ndi "zachilendo" zakwera ndi 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu kapena inayi muzogulitsa zomwe zayamba kupitilira 25% yazoyambitsa zonse za Chakudya & Chakumwa.Zatsatiridwa zatsopano zamalonda, zokhala ndi zonena zonyamula monga "zolimba mtima" ndi "zachilendo" zakwera 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu ndi inayi pazogulitsa tsopano kumapanga zoposa 25% yazakudya ndi golosale. zakudya. Kuthamanga zakumwa.Zatsopano zatsopano zimatsata, zonena zonyamula monga "zamafuta" ndi "zachilendo" zakwera 38% kuyambira 2017, komanso kugwiritsa ntchito mitundu itatu ya kununkhira kwamitundu itatu muzogulitsa tsopano kupitilira zakudya zonse. 25% ya zakumwa ndi zakudya zalembedwa.
Kafukufuku wodziwika bwino wa Firmenich wa Emotions360 adapereka chidziwitso chachiwiri. Kafukufuku wozama wovomerezeka wa zosakaniza zachilengedwe akuwonetsa kuti anthu amakonda kwambiri chinjoka. Ndipotu, kufufuza kwaposachedwapa kwa Emotions360 kwa ogula 18,670 m’maiko asanu ndi atatu kunasonyeza kuti 88 peresenti ya ogula amvapo za dragon fruit ndipo 56 peresenti anayeserapo. M'malingaliro a ogula, chinjoka cha chinjoka chimalumikizidwa ndi ziganizo monga molimba mtima, zachilendo, zosangalatsa, zochititsa chidwi komanso zosangalatsa. Poganizira mayanjano abwinowa, n'zosadabwitsa kuti ogula omwewo amalemba dragonfruit ngati imodzi mwa 90% ya zosakaniza zonse zomwe zikhoza kukhala zodziwika bwino mtsogolomu.
Monga momwe dragon fruit ikuyaka m'mabala a juwisi, m'misika, ndi ogulitsa m'misewu padziko lonse lapansi, dziko la Food & Beverage lomwe linali ndi phukusi lidali lochedwa kupanga zatsopano mozungulira izi. Monga momwe dragon fruit ikuyaka m'mabala a juwisi, m'misika, ndi ogulitsa m'misewu padziko lonse lapansi, dziko la Food & Beverage lomwe linali ndi phukusi lidali lochedwa kupanga zatsopano mozungulira izi.Ngakhale dragon fruit ndi yotchuka m'mabala a juwisi, m'misika ndi ogulitsa m'misewu padziko lonse lapansi, dziko lazakudya ndi zakumwa zopakidwa poyamba lidachedwa kupanga zatsopano mogwirizana ndi izi.Ngakhale kuti dragon fruit inkadziwika kwambiri m’mabala a juwisi, m’misika, ndi ogulitsa m’misewu padziko lonse lapansi, makampani opanga zakudya ndi zakumwa anachedwa kutulukira zinthu zatsopano mogwirizana ndi zimenezi poyamba. Komabe, izi zikusintha ndipo zigawo zonse tsopano zikufulumizitsa kukhazikitsidwa kwa zinthu zomwe zili ndi zonena za dragon fruit. M'malo mwake, kugwiritsa ntchito zipatso za dragon mu CPGs (Consumer Packaged Goods) kukukula mwachangu muzakudya kuposa zakumwa, komwe nthawi zambiri zatsopano zimabwera koyamba.
Jeff Schmoyer, Global Head of Human Insights, Firmenich, adati: "Dragonfruit ikhoza kukhala kukoma kwa zipatso 'kosowa' kwa mtundu wa CPG zakudya ndi zakumwa, koma sikusowanso kwa ogula. Kafukufuku wathu wa ogula akuwonetsa kuti zipatso nthawi zina zimatha kudabwitsa chifukwa zilibe mawonekedwe ake owoneka bwino m'malo mwake, kukoma kwake kumakhala kopepuka, kotsitsimula, kokoma, kokoma.
"Pachifukwa ichi, Firmenich amakhulupirira kuti zokometsera zake zidzathandiza kwambiri kukulitsa kukoma ndi kusangalatsa kwa dragonfruit ndi zokometsera zina," akumaliza Schmoyer.
Firmenich ndi kampani yayikulu kwambiri padziko lonse lapansi yamafuta onunkhira komanso onunkhira omwe adakhazikitsidwa ku Geneva, Switzerland mu 1895 ndipo ali ndi mbiri yazaka 127 yabizinesi yamabanja. Firmenich ndi kampani yotsogola ya B2B yomwe imagwira ntchito pa kafukufuku, kupanga, kupanga ndi kugulitsa mafuta onunkhira, zonunkhira ndi zosakaniza. Wodziwika chifukwa cha kafukufuku wake wapadziko lonse lapansi, waluso komanso utsogoleri wokhazikika, Firmenich imapatsa makasitomala maphikidwe apamwamba kwambiri, zosakaniza zapamwamba kwambiri komanso luso. Firmenich ili ndi chiwongola dzanja chapachaka cha CHF 4.7 biliyoni kumapeto kwa Juni 2022. . Kuti mumve zambiri za Firmenich, chonde pitani www.firmenich.com.
Pantone imapereka chiyankhulo chodziwika bwino chomwe chimathandizira opanga ndi opanga kupanga zisankho zofunika zamitundu pagawo lililonse la kayendedwe ka ntchito. Opanga ndi opanga opitilira 10 miliyoni padziko lonse lapansi amadalira zinthu ndi ntchito za Pantone kuti zithandizire kutanthauzira, kulumikizana ndi kuwongolera utoto kuyambira kudzoza mpaka kukhazikitsidwa pogwiritsa ntchito ukadaulo wa X-Rite wotsogola pazithunzi, mafashoni ndi kapangidwe kazinthu. Pantone Standard imaphatikizapo mitundu ya digito ndi yakuthupi ndi zida zoyendetsera ntchito. Pantone Colour Institute™ imapereka mitundu yosinthira makonda, upangiri wamtundu ndi upangiri wamtundu wazinthu, komanso zolosera zam'mbuyo kuphatikiza Pantone Colour of the Year, malipoti amtundu wa runway, psychology yamitundu ndi zina zambiri. Ziphatso za Pantone B2B zimaphatikizira makina amtundu wa Pantone muzinthu ndi ntchito zosiyanasiyana, kulola omwe ali ndi zilolezo kuti azilankhulana ndikutulutsanso zikhalidwe zotsimikizika za Pantone ndikuwongolera magwiridwe antchito a ogwiritsa ntchito. Pantone Lifestyle imabweretsa pamodzi mitundu ndi mapangidwe a zovala, nyumba ndi zina. Pitani ku www.pantone.com kuti mudziwe zambiri ndikulumikizana ndi Pantone pa Instagram, Facebook, Pinterest ndi LinkedIn.